3 Steps to Help You Find Your Niche in Travel Blogging


How to Find Your Niche in 3 Steps

The process to find your niche is one of the hardest parts of travel blogging. Many of us skip it all together… and then realize months or years later that we can’t define exactly what we do with our blogs.

We’ve previously discussed why we believe having a niche is required for Travel Blog Success; we’ve also discussed how a niche will help you find your audience and place in the world of travel blogs. We discuss this topic regularly with members and consider how we can help make easier for new bloggers joining the community.

In this post, you’ll find a three-step process to help you start to choose a niche. We can’t call this an ‘easy’ process. It takes time and introspection to figure out exactly what your blog should focus on. If you do these steps though, you’ll be well on your way to a defined, clear niche that brings an engaged audience to your blog.

This blog post was adapted from lessons in the Fundamentals of Travel Blogging course, part of Travel Blog Success membership. Purchase Travel Blog Success membership today!

Step 1. Find Your Inspiration

When you decide to start a travel blog, it’s important to ask yourself why.

Why are you starting a travel blog? Where did you get the idea to start a travel blog? Which websites or blogs inspired you to take the leap and launch your own website?

We recommend creating a list of the top 5-10 sources of inspiration for your travel blog. These can be fellow travel bloggers, Instagram accounts, travel magazines or websites, or even just pictures that inspire you to share your own stories with the world. Save this list somewhere, because you’ll want to refer back to it if you start to feel frustrated or unfocused later in your blogging career.

Once you’ve made a list, consider: what do all of these sources have in common? Do they feature a common destination or type of travel? Are they similar in the format of storytelling and types of media they feature – or are they quite different from one another?

These sources of inspiration can help you start to crystallize what type of content you want to create. In the travel blogging world, imitation is a form of flattery. It’s perfectly acceptable to refer to your favorite or most inspiring blogs and websites to get ideas for your own niche.

Step 2. Harness Your Motivation

Once you know your inspiration, it’s time to ask again: why.

Why start a travel blog in the first place? Is there a goal you want to achieve through your travel blog such as leaving your full-time role, becoming an entrepreneur, making extra money, or something else?

In the TBS Facebook group, we’ve asked our community members about their motivation:

Depending on your answer to this question, you can begin to refine the ideas you have for your niche.

For example, if you have a goal to make money as a blogger, you may not want to pursue a ‘budget’ niche; budget-travel blog readers are often less willing to spend money on high-ticket items that can pay more to the blogger.

Or, if you are passionate about saving the world through conservation and wildlife, you may not want to pursue a blog related to cruising since it has a higher environmental impact.

You can see now how your motivation can greatly impact your travel blogging niche. Your inspiration is filtered by your motivation to show you topics you’re passionate about.

Step 3. Find the Overlap – There’s Your Niche

Once you’ve considered both your inspiration and motivation, you should be able to figure out what inspires you, what motivates you to be a travel blogger, and what topics you’re passionate about. The overlap of these areas is your niche! If you’re inspired, motivated, and passionate about a subject/destination/style of travel (or combination of them all!), you’ll tell great travel stories and your readers will find those stories valuable.

Unfortunately, we don’t know exactly what your niche might be… it’s as unique as every travel blog! We’re always happy to discuss these topics in the TBS Facebook group though, so if you’re a TBS member, feel free to ask about it there.

This blog post was adapted from lessons in the Fundamentals of Travel Blogging course, part of Travel Blog Success membership. Purchase Travel Blog Success membership today!


Valerie is the Community Manager for Travel Blog Success. She helps keep the #TBSCommunity happy, manages the TBS social media channels, and overseas the TBS blog and courses. You can read her travel stories on her blog, Valerie & Valise (valisemag.com).


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